Exec to Deliver InterACT! Keynote

PHILADELPHIA—Vic Walia, senior director of brand marketing at, will deliver the day two keynote address at the InterACT! Conference. The event will take place Aug. 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

During the keynote, Walia will discuss best practices and results from’s recent Virtual Vacation multi-channel campaign. Walia will share experiences on the value of integrating multiple media to better engage consumers.

InterACT! is an educational forum for marketers, brand owners and service providers focusing on cross-media direct marketing opportunities and strategies. This event will demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

In addition to the educational sessions, attendees will also have the opportunity to network with peers during the technology and services showcase, at which industry vendors will be on hand to discuss the latest hardware, software and services now available to make cross-media, multi-channel communications a reality. For more information visit

For information on exhibit and sponsorship opportunities, contact Peggy Hatch at (215) 238-5091 or via e-mail at

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