Muller Martini Continues Leadership Role at GRAPH EXPO 2010October 13, 2010
HAUPPAUGE, NY—10/13/2010—This year’s GRAPH EXPO marked a pronounced paradigm shift as exhibitors and attendees alike positioned themselves for the onslaught of digital manufacturing opportunities. The transformation of the Chicago show – necessitated by changing markets and a challenging economy – resulted in an industry tradeshow more consumed with digital technology than ever before.
Muller Martini’s booth reflected this shift toward digital with the presence of its Scalable SigmaLine digital book manufacturing system whose zero makeready capabilities were demonstrated throughout the show. In addition to receiving enthusiastic attention in the booth, SigmaLine was also awarded a prestigious “Must See ‘Em” award. The award, selected by an international panel of 19 leading industry consultants, analysts, educators and trade magazine editors, recognizes a technology that will impact virtually all types of printers.
Werner Naegeli, President of Muller Martini, told journalists at the show that he saw opportunities for his company within the changing print marketplace. “This is an exciting year for GRAPH EXPO,” he said, noting that it has taken on a multidisciplinary character with the addition of the Newspaper Pavilion. And Mr. Naegeli commented that the rise of digital technologies had changed the tone of the show, adding “We are surrounded here by digital people and that’s great for us. It stands to reason that the more digital production there is, the greater the demand will be for the kinds of binding and finishing solutions in which Muller Martini specializes.”
Carrington Herbert, Muller Martini’s National Sales Director, observed, “We haven’t seen this much excitement and enthusiasm in our booth in quite some time. It’s apparent that today there are clear and compelling reasons for printers and binderies to offer their clients a digital manufacturing alternative. And it’s this realization that’s prompting many of our customers to rethink their equipment buying plans.”
Muller Martini was also the recipient of three “Worth a Look” accolades, which are products identified as compelling but of importance to a more limited audience. Selected from more than 2,000 products were:
• Variable Sleeve Offset Printing (VSOP) Press whose unique sleeve technology allows print sizes to be changed manually without having to remove entire inserts.
• ASIR 3, Muller’s proprietary signature recognition technology that ensures that the correct signature is loaded in the correct sequence.