MSP Digital Marketing Expands National Sales Force

NEW CANAAN, CT—June 15, 2010—Roy Grossman, founding partner of MSP Digital Marketing, announced the expansion of MSP’s national sales force.

Marci J. Barris will bring over 27 years of experience in graphic communications, digital marketing and sales to MSP as marketing program engineer. In addition to developing key accounts, Marci will work closely with the entire MSP sales organization to provide its clients’ marketing and creative resources groups with the optimum integration of 1:1 cross-media technologies in order to maximize their marketing campaign return on investment.

According to Grossman, “Marci is one of the most well versed professionals in the digital communications business and has a unique ability to quickly ascertain how the MSP platform can help our clients further enhance their personalized communications programs. She will be an invaluable resource as we continue to expand MSP’s capabilities.”

Prior to joining MSP, Barris was a production solutions specialist for Xerox’s global division helping many customers to increase profits through workflow & process automation. She also assisted numerous business owners in planning and building successful digital printing businesses. She began her career with Xerox as a color sales specialist, selling high-end digital production equipment and supporting sales teams in the metropolitan NY/NJ tri-state area.

Also joining MSP is Anthony Perutta. Perutta will serve as strategic account manger for the mid-Atlantic and southeastern U.S. with responsibility for developing strategic relationships, and implementing and managing major digital marketing and direct response campaigns. For over fifteen years Perutta has focused on creating high impact variable data direct mail and web-to-print solutions for major Fortune 500 companies and advertising and marketing agencies. He will be based in Calabash, NC.

Grossman commented, “We are very excited to have Anthony come on board. His proven success in the digital marketing industry will allow us to quickly penetrate a very important region of the country. We are now well positioned from New England to the southeast to provide current and prospective clients with a comprehensive range of digital communications solutions that will help them effectively reach their customers in a highly targeted fashion.”

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