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MSP Digital Installs Presstek 52DI-AC Digital Offset Press

January 10, 2011
GREENWICH, CT—Jan. 10, 2011—Presstek Inc., a leading supplier of digital offset printing solutions to the printing and communications industries, announced that MSP Digital Marketing, a unique network of marketing solutions providers, has installed a Presstek 52DI-AC digital offset press in its DigitalXPress location in New Jersey to augment its digital toner-based production. Using the organization’s integrated production platform and Presstek Latitude workflow, its Hudson, MA location—TecDoc Digital—will also be able to direct work to the 52DI-AC.

The firm has approximately 50 employees in three locations in the Northeastern United States, including 13 sales professionals.

“One of MSP Digital's objectives is to provide our clients with a wide range of high impact visual communication materials to help deliver their targeted messages. The Presstek 52DI-AC enhances our ability to achieve this goal,” said Roy Grossman, founding partner of MSP Digital.

“The Presstek 52DI-AC is very complementary to the various targeted direct marketing solutions we provide, including our existing color and black & white digital production platform,” adds Jonathan Fogel, Partner at MSP Digital. “The Presstek DI press will allow us to produce longer runs more cost effectively than toner, and its extremely high quality output positions us well to work with agencies and to garner business in many of the quality, vertical markets that we serve.”

With a Presstek DI digital offset press, a digital file is sent directly to the press without the use of offline platemaking processes. All plates are simultaneously imaged on press in precise register; automated press settings ensure consistently high quality throughout the run without significant operator intervention.

Presstek’s portfolio of DI digital offset presses provides the most environmentally-friendly offset printing solution on the market. Environmental benefits include chemistry-free on-press platemaking, waterless printing, support for recycled papers and vegetable-based inks, no use of fountain solutions significantly reducing VOCs, and fast makeready resulting in significantly reduced waste.

“The 52DI-AC is an ideal addition to MSP’s digital production platform,” said Jeff Jacobson, Presstek’s Chairman, President & CEO. “In addition to high-quality static runs of 500 to 20,000, MSP can also make targeted variable communications more affordable by combining production platforms. MSP Digital plans to print variable information first, and overprint static content on the DI, leveraging its in-line aqueous coating capability for more efficient production of printed pieces that need that extra durability and 'pop.' Most digital shops can't do that, and this capability gives MSP Digital a competitive edge.
 

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