Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 

MPA Benchmarks Mobile Magazine Consumption in New Study

November 21, 2011

“Digital magazines are taking the medium to the next level,” said Christopher Kevorkian, EVP/Digital, MPA. “While various research has long proved that print magazines drive purchase behavior, digital magazines hold the promise of creating a direct link between purchase intent and actual transaction. The study proves that consumers look to magazine media to create that opportunity.”

“The Mobile Magazine Reader” is available for download.

Source: MPA.
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: