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MPA Benchmarks Mobile Magazine Consumption in New Study

November 21, 2011

“Digital magazines are taking the medium to the next level,” said Christopher Kevorkian, EVP/Digital, MPA. “While various research has long proved that print magazines drive purchase behavior, digital magazines hold the promise of creating a direct link between purchase intent and actual transaction. The study proves that consumers look to magazine media to create that opportunity.”

“The Mobile Magazine Reader” is available for download.

Source: MPA.


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