MPA Benchmarks Mobile Magazine Consumption in New StudyNovember 21, 2011
“Digital magazines are taking the medium to the next level,” said Christopher Kevorkian, EVP/Digital, MPA. “While various research has long proved that print magazines drive purchase behavior, digital magazines hold the promise of creating a direct link between purchase intent and actual transaction. The study proves that consumers look to magazine media to create that opportunity.”
“The Mobile Magazine Reader” is available for download.