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Modern Postcard Teams with DIDMO to Offer Mobile Marketing Options

August 17, 2011
CARLSBAD, CA/STOCKHOLM, SWEDEN—August 17, 2011—Modern Postcard, a full-service direct marketing provider specializing in direct mail with postcards, and DIDMO, creators of the award-winning Magmito mobile application creation solution, have partnered to help small businesses enter the world of mobile marketing and smart-phone applications. Additionally, the partnership will enable customers to take advantage of the USPS’ 3 percent postage discount on direct mail featuring a QR code.

Modern Postcard will introduce Magmito as the preferred DIY mobile app creation platform for small businesses to create cross-platformccompatible mobile apps featuring print-ready QR Codes.

“With Magmito, small businesses can easily marry the print and mobile mediums to provide an integrated, affordable and effective mobile marketing campaign to their consumers,” said Fred Hernandez, director of Marketing for Modern Postcard. “Not only does Magmito automatically generate a custom QR Code for each app created, but the mobile app works on virtually every phone on the market, an important consideration for small businesses on tight budgets.” is a Web-based platform that allows anyone to easily create and share rich and engaging mobile apps that work on virtually all phones, from iPhone to Android and everything in between. No programming knowledge is needed to create apps that promote products, parties, people and places and more. Perfect for small to mid-sized businesses, apps can be distributed via low-cost SMS, email, auto-generated QR Code, Facebook, Twitter and select app stores. Free with 3rd party advertising or ad-free for $99, the award-winning Magmito platform puts mobile content creation into the hands of the masses.

“Many small businesses are asking themselves how to take advantage of the USPS offer and Modern Postcard has taken the lead,” said Angelo Biasi, VP Business Development, DIDMO. “Unlike QR Codes that lead to URLs or videos, Magmito-generated QR Codes lead to complete mobile apps with built-in feedback functionality, encouraging two-way communication between a business and its consumers.”

Users simply sign-up for free to start creating their very own cross-platform compatible mobile app in a few simple steps. They can insert text, graphics, video, Google Maps, links, quizzes, forms, polls and a wide array of features and functionality. Magmito-generated applications reach all mobile devices by simultaneously generating a native app and/or Web app version, providing the best possible options for all different handsets.

“If you can create a Facebook Page or a blog, you can build a custom app with Magmito,” said Keith Goodman, VP of Corporate Solutions for Modern Postcard. “Customers can send us the high-resolution version of the QR Code, which they can download directly from the Promote section of Magmito, and we can print it on their direct mail pieces.”

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