McDonald’s Orders Up Augmented Reality Experience Tied to ‘Avatar’
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LOS ANGELES—Dec. 17, 2009—You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.”
Augmented reality pioneer Total Immersion (www.t-immersion.com) announced that it has teamed up with McDonald’s on a global promotion for the film at its restaurants in 40 markets around the world — the most extensive deployment of AR technology to date. The promotion kicked off earlier this month, on hundreds of millions of McDonald’s boxes — and, on Dec. 18, on the web, at www.mcdonalds.com/avatar.
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