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Mailing Software Demos Added to Educational Session at On Demand 2009

February 5, 2009

• Understanding Variable Data Processing (VDP) through "VCD": Dr. John Leininger, Professor, Clemson University.

Discover how to utilize variable data to create customized direct marketing campaigns. Understand how to communicate the latest personalization techniques to your clients. And see how to build and present an effective ROI-based sales tool for digital print applications.

On the Conference side, in addition to the Mailing Intensive program, the Mailing Education track of conference sessions at On Demand will take attendees from concept to mailbox, explaining mailpiece design, mailing software, database management, Variable Data Processing (VDP) for mail, marketing of mailing services-all of the steps that a printer needs to take to quickly move into this profitable arena. The Mailing Intensive seminar, as well as all sessions in the entire Mailing Education track, are targeted for printers who currently mail, printers who are expanding into mailing, or the mailing company looking to enhance existing capabilities, reduce current expenses and increase future profits.

For more information about the On Demand 2009 Expo and Conference, including the Mailing Intensive and Mailing Conference Track, go to

According to Mary Ann Bennett, President and CEO of The Bennett Group, and founder of the Mailing Training Institute, "There is a very real need for this knowledge about Mailing in the print industry. Printers realize that in order to survive and thrive they need to expand into Mailing and other related services. We are very excited that these select mailing software developers have agreed to present their products to conference attendees in this unique format. It is an industry first and the first time ever that conference attendees will be able to see the software packages presented side by side. It is a wonderful opportunity for the attendees to view the applications themselves and to interact with representatives from all of the companies in one room at the same time. Our firm is pleased to bring this unique addition to the ON DEMAND Conference. It is not to be missed!"

Also integral to The Bennett Group's commitment is increasing mailing education for the academic arena. Using this Mailing Education track as a real-life learning experience, several students from the Variable Data Creative Inquiry class at Clemson University, Clemson, SC are involved in all production aspects for this conference track. "I believe that education in direct mail marketing is critical and I believe that Clemson University can serve as a model for other colleges and universities to incorporate mailing education into their curriculums," said Bennett.

Bennett states, "Our firm is committed to increasing the availability of mailing education in all forms and across all learning platforms. Given that commitment, we will take our mailing training programs wherever we need to go."

About The Bennett Group, Inc.
The Bennett Group's Mailing Training Institute is the only facility that provides hands-on training on the production floor and in the classroom for the industry's leading mailing equipment and software. All training course modules are written and produced with a constant focus on the economic factors and concepts involved in the business of mail. Located in Rochester, NY, the 6,000 square-foot facility features state-of-the-art classrooms, labs, conference rooms and offices designed and equipped for employees and vendors to innovatively and aggressively develop products and services that encompass all aspects of the business of mail. Products developed at the facility include textbooks, publications, kits & templates, on-line forums and web-based seminars. The Bennett Group also presents educational courses and sessions at national and regional conferences, conventions, meetings of the direct mailing industry, and Clemson University at Clemson, SC.



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