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Mailing & Fulfillment to be Featured at On Demand

February 2009
NEWTON, MA—February 11, 2009—Printing businesses have learned that by incorporating mailing and fulfillment into their existing print service offerings, they can increase profitability, build more flexibility into their production schedules and compete more effectively for the business of print buyers seeking the efficiency and convenience of a one-stop shop. At the upcoming On Demand Conference & Expo, the Mailing & Fulfillment pavilion and conference track will offer print professionals an opportunity to learn about this profitable new service space and will offer print mailers important information and tools on how to expand their current capabilities.

The On Demand Expo features a new Mailing & Fulfillment Pavilion, co-sponsored by the Mailing Fulfillment Service Association and featuring vendors including BCC Software, The Bennett Group, (MFSA), MT&L Card Products, Satori Software, RENA Systems, Virtual Systems and Whittier Mailing Products. These companies will showcase the newest software and hardware for folding, slitting, inserting, sealing, tabbing, sorting, weighing, addressing, traying, palletizing, strapping, transporting and sorting mail prior to entering the mailstream.

The conference program offers a Mailing Education Track, produced by The Bennett Group, which takes attendees through all of the steps that a printer needs to take to quickly move into this profitable arena from concept to mailbox, including mail piece design, mailing software, database management, Variable Data Processing (VDP) for mail and marketing of mailing services.
According to Mary Ann Bennett, President and CEO of The Bennett Group, and founder of the Mailing Training Institute, “Throughout the country, printers are facing declining margins and increasing competition. Those conditions are causing many of them to explore mailing services as a way to carve out significant new revenue streams and to differentiate themselves from the crowd.   Through our education sessions and the pavilion in the Expo hall we will provide valuable information for printing and mailing professionals who are looking to break into this segment of the market.”
Sessions in the Mailing & Fulfillment Operation Conference Track include Printers Expanding into the Mailing Industry: 10 Steps to Success; Best Practices for VDP and Direct Mail; Increase Print Revenues by Maximizing Postage Savings with Mailpiece Design; Implementing the Intelligent Mail Barcode and Software; 7 Essentials for Mailing in 2009; Marketing Your Mailing Services; How the Intelligent Mail Barcode (IMB) Impacts Bulk Mailing; New Ideas to Generate Leads and Showcase Your Services; Production Intelligence: Linking Print and Mail Production to Transform Your Operation.  Speakers in the conference sessions include executives from The Bennett Group, Pitney Bowes, CIGNA, Heeter Direct, Clemson University, BCC Software, Window Book, Inc., The Master’s Touch, LLC.


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