Mail Handling Services Selects GMC Software Technology's Inspire to Streamline Workflow
BOSTON—April 23, 2015—GMC Software Technology (GMC), the award-winning leader in Customer Communications Management (CCM) and output management, today announced that Mail Handling Services, a division of Mail Handling Group, a provider of integrated marketing solutions for more than 30 years, has chosen GMC Inspire to streamline its customer communication processes. The company anticipates GMC Inspire will make it possible to get to market 75 percent faster with its variety of critical customer communications.
“GMC Inspire is an end-to-end solution that will make it possible for us to achieve significant efficiencies in our production workflow," said Todd Tuma, director of technical services for Mailing Handling Services. "We produce highly customized direct mail that often involves multiple versions and variations, making each single piece unique to the recipient. Data drives the content and design so GMC Inspire’s ability to consolidate to a single production run using multiple native data sources is a huge benefit to us."
Key drivers in the decision to adopt GMC Inspire are its graphical user interface, PDF workflow and the ability to create customized communications of any type across multiple channels. Planning on adding new digital equipment to its portfolio, Mailing Handling Services also selected GMC Inspire for its ability to support a unified production environment that eliminates multiple check points in the communications process, allowing for a seamless workflow from customer to output.
"As a leader in the direct marketing industry, Mailing Handling Services offers innovative marketing solutions that dramatically increase response rates and drive revenue to the bottom line," noted Richard Lloyd, vice president, service providers at GMC Software Technology. "The fact that GMC Inspire provides the capabilities required to accomplish Mail Handling Services’ sophisticated workflow goals truly fulfills GMC’s mission for providing a world-class customer communication management solution."
About Mail Handling Services
Mail Handling Services is a division of Mail Handling Group, which has served the direct marketing industry for over 30 years. MHG is located in the western suburbs of Minneapolis and offers a seamless creative, list and production entity that is the ultimate single source for today’s direct mailers. MHG’s operation is one of few in the United States that can provide web- and sheetfed printing, envelope printing and converting, data processing, personalization, lettershop and fulfillment—all internally.
About GMC Software Technology
GMC is a global leader in Customer Communications Management, empowering companies around the world to drive more efficient and effective customer communications. GMC delivers innovative software solutions that enable enterprises to transform the customer experience by deploying powerful engagement strategies. We provide the means for business users to develop contextual, highly personalized communications. Supporting thousands of clients and partners in banking, insurance and healthcare, GMC has the only single design solution for all channels that span the entire customer journey, giving our clients a competitive edge in a market shaped by rapidly changing consumer technology.
Source: GMC Software Technology.