Mail Advertising & Bindery — Getting Into a Bind

Mail Advertising & Bindery looks to leverage its eight-pocket Muller Martini Prima stitcher.

The brain trust at Mail Advertising & Bindery, from left, Mike Pompilio, Mark Pannell, Paul Noonan and Charlie Le.

The Heidelberg ECO 105 folder/gluer is in action at Mail Advertising & Bindery.

Mail Advertising & Bindery employees monitor perfect binding activities.

The Super-KTZ folder from MBO debuts at Mail Advertising & Bindery.

Mail Advertising & Bindery maintains a fleet of 12 ink-jet printers, both water- and solvent-based, with the capability to print on most UV and aqueous coatings. The printers include four Scitex Liberty 7122 models, four Scitex 5120 machines and two Kodak Versamark DP5122-2 units. The company also brings to the table 6˝ print capability, match mailing, variable data, wafer sealing and Cheshire labeling. The company’s digital printing line consists of three Xerox models: a Nuvera, a DocuTech and a DocuColor.

The Binding Revolution

The binding revolution now allows Mail Advertising & Bindery to produce saddlestitched and perfect-bound books, along with a variety of application glues and tip-ons. Mike Pompilio, general manager of Mail Advertising & Bindery, points out that customers are now coming to them with specialty requests. He points out that one such job, an 80-page, perfect-bound book with four-color photos, included hand inserted tabs, a labor-intensive process.

“Specialty items like this is where we really shine,” Pompilio says, adding that Mail Advertising & Bindery also does a lot of fold/glue and tip-on products.

The last few years in particular have witnessed a capital expenditure bonanza for the company. It added “Bindery” to its name in 2006, the same year it acquired a perfect binder. (Mail Advertising & Bindery lays claim to having the largest line in the Southeast with 33 pockets.) In 2007, a Heidelberg Varimatrix 105 CS diecutter was added, along with a Heidelberg ECO 105 folder/gluer and Polar cutting system. The ECO folder/gluer is used for miniature cartons, lock-bottom boxes, CD sleeves and presentation folders. This year, the company put the finishing touches on the installation of an MBO K800.2/4 Super-KTZ Perfection combi folder.

The Super-KTZ joins a stable of seven other MBO folders at Mail Advertising & Bindery and provides even more firepower, according to Charlie Le, principal of the company. “We’re going to be able to double our speed in folding. We’ll be able to fold 16-page signatures at speeds of about 12,000 to 15,000 an hour,” Le says. “Plus, the setup time between projects will decrease. But the main benefit is the signatures…it’s just going to fold them so much faster.”

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