MagnaGlobal Updates Its U.S. Advertising Forecast
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NEW YORK—Oct. 11, 2011—MagnaGlobal, a division of IPG Mediabrands, released its updated “U.S. Media Owners Advertising Revenue Forecast.”
The 2011 forecast remains unchanged at 1.6 percent growth, including the impact of political and Olympics (P&O) advertising, and the company still expects media suppliers to generate $173.5 billion of advertising revenues in 2011. Due to persistent weakness in the U.S. economy, however, MagnaGlobal has revised its 2012 growth forecast down from 4.8 percent to 2.9 percent, including P&O.
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