Adds Option for Authors to Offer Their eBooks for Free

RALEIGH, NC—Nov. 2, 2011—, the leader in self-publishing, announced a new free pricing feature for eBooks that enables authors to sell their digital content to readers with a price tag of $0.00. This new functionality is the latest in a string of enhanced eBook offerings designed to provide authors with more flexibility and control over their works.

“eBooks bring such great opportunities for authors to grow their audiences,” says Bob Young, CEO of Lulu. “Being able to give away content for free is the ultimate marketing tool in this changing electronic market, which has become more and more dependent on impulse buying patterns.”

In fact, many authors, both traditionally and self-published, like best-selling author Cory Doctorow are finding that free eBooks often lead to increased overall sales.

“My experience has been that free eBooks can sell print books,” says Doctorow, author of With a Little Help. “Plenty of readers treat them as enticements, not replacements. Writers whose work is an unknown quantity need to make a case that it’s worth paying for before anyone will buy it, and freely available text is the most compelling sample there is.”

Authors, now armed with the ability to offer readers free previews of their eBooks, free supplemental eBook materials for their printed versions, and free targeted merchandising are able to better maximize the ways readers discover and purchase their works. To learn more visit: Docotrow’s latest work—“With a Little Help”—is currently available on

About Lulu, founded in 2002, is a company that specializes in self-publishing. The company has 1.1 million creators and has 20,000 titles added to their collection each month. It is free to publish and creators keep up to 90 percent of the profit they set when their works sell. Lulu provides anyone with the ability to publish books, eBooks, mini-books, photo books, calendars, cookbooks, and travel books. Currently Lulu allows authors to publish in seven languages including English, French, German, Spanish, Italian, German and Dutch.

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