Lehigh Plans Growth For a Second 75 Years
John R. DePaul, the senior DePaul's son, was already in place, leading Lehigh Lithographers in Pennsauken, NJ, as president of the publishing side of the business. Additionally, Bill Love, the highly regarded CFO, has been an important contributor for over two decades. Therefore, Frick initially focused his attention on the Cadillac Direct Marketing Div. located in Broadview, IL. Already one of the largest direct response printers in the industry, Frick identified the opportunity to quickly grow market share further.
With these goals in mind, Paul Palmer, a longtime associate, rejoined him at Lehigh as president of Lehigh Cadillac Direct.
"Paul's primary mission is to drive the creation and implementation of an aggressive growth strategy and new business development for the Lehigh Cadillac Direct Div.," says Frick. "We're determined to become an increasingly prominent provider in the robust direct marketing sector."
Frick is committed to Lehigh becoming increasingly efficient and productive in the 21st century. "We needed a senior individual with particular expertise in building a high-performance operating platform. We found him in Damon Snyder." Snyder joined Lehigh in mid-1998, and was appointed general manager of the Pennsauken, NJ, printing facility and, concurrently, senior vice president of operations at the enterprise level.
Adds Frick, "There is tremendous potential within our companies, through a cultural commitment to continuous process improvement that will have an indelible, positive impact on further efficiencies and operating performance."
In addition to a new senior executive group and the recent company reengineering, Lehigh has rapidly put in place an aggressive capital expenditure program to support growth.
"We've invested $14 million in capital projects over the last 24 months in web offset presses, sheetfed presses, computer-to-plate technology and advanced digital prepress equipment for all our divisions," Frick explains. "We are fully committed to extending our present market leadership position in those sectors where we elect to participate."