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Lehigh Plans Growth For a Second 75 Years

March 1999
Cherry Hill, NJ—Growth and success have been a consistent part of the Lehigh Press tradition since the company was founded, and are the sources for its confidence in a dynamic and expanding future. They are also bottom-line issues that are changing the direction of an industry leader.

Lehigh operates in four industry sectors, including direct marketing, book components for EL-HI publishers, electronic prepress, and pharmaceutical inserts and labels in Puerto Rico (JV). Lehigh is currently ranked 50th among the nation's top 500 printers by Printing Impressions.

Under new management since May 1998, the company grew 20 percent in its direct marketing print operations last year, and is articulating a growth vision throughout the entire enterprise.

According to President and CEO Ray Frick, "1999 is already a year of celebration, further growth and renewal. This year marks Lehigh's 75th Diamond Anniversary. In this industry, 75 years of continuous business operation and ongoing, stable growth is no minor accomplishment. It is an extraordinary testimony to John D. DePaul, now chairman of the board, as the driving force behind Lehigh's success for 50 years. We have an excellent legacy to build upon," states Frick, "and we now intend to take this fine company to the next level."

Longtime industry veteran Frick understood that raising the bar meant the immediate implementation of a plan for accelerated growth. Named president and CEO in May 1998, he came to Lehigh from Quebecor Printing (USA), where he served as president and COO in the Commercial, Book, and New Market Groups. While there, he had P&L responsibility for nearly $1 billion in revenues in printing and digital communications.

He is utilizing his Quebecor leadership to the advantage of his new company. "We're doing business with a renewed vitality and energy. We've made some very significant adjustments and enhancements. First on our agenda was the further strengthening of the senior management team and achieving good collaboration with the fine, pre-existing senior management."

John R. DePaul, the senior DePaul's son, was already in place, leading Lehigh Lithographers in Pennsauken, NJ, as president of the publishing side of the business. Additionally, Bill Love, the highly regarded CFO, has been an important contributor for over two decades. Therefore, Frick initially focused his attention on the Cadillac Direct Marketing Div. located in Broadview, IL. Already one of the largest direct response printers in the industry, Frick identified the opportunity to quickly grow market share further.

With these goals in mind, Paul Palmer, a longtime associate, rejoined him at Lehigh as president of Lehigh Cadillac Direct.
 

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