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Learn to Master Color Workflow Optimization at PBI’s New Color Management Workshop

July 20, 2012
CHESTNUT HILL, MA—July 20, 2012—If you’ve noticed your workflow being increasingly consumed by the tasks of color management and preparing files for print, then you need to get hold of the process by attending the first-ever “Color Management Workshop” presented by Print Buyers International this fall.
This half-day “master class” led by Daniel Dejan will help graphic designers, brand managers, and other production professionals better understand how to work with color and develop an optimized color workflow. The workshop will be held from 9 a.m. – noon on Monday, Oct. 8, 2012, at McCormick Place in Chicago, just prior to the start of PBI’s 7th Annual Print & Media Conference.
Developed in response to attendee requests at past Print & Media Conferences, the new “Color Management Workshop” will focus on a step-by-step review and discussion of optimizing one’s workflow by addressing critical areas where most print challenges develop. Topics to be covered will include:
  • Color Theory: the impact of the RGB to CMYK conversion on print,
  • Why WYSIWYG isn’t always true,
  • Which measuring instruments you can’t be without,
  • The impact of paper on color,
  • The value of SWOP, GRACoL, and G7 in increasing predictability of results,
  • Addressing the challenges of color management,
  • and more.
The three-hour workshop will be presented by award-winning graphic designer Daniel Dejan. A highly respected speaker, educator, production manager, and print buyer, Dejan serves as the North American ETC Print & Creative Manager for Sappi Fine Paper and has been a proverbial “rock star” at Print & Media Conferences for years. In addition, each attendee will receive his or her own copy of Sappi’s Standard #2: Color Management and Calibration, and a copy of Dejan’s presentation for note-taking and future reference.
“This is a unique opportunity to sharpen your skills in workflow optimization and color management with one of the foremost experts in the field,” observes PBI founder and Conference host Margie Dana. “So much of production has moved out of the pressroom and onto the desktop, I feel confident this workshop will offer tremendous value to anyone that designs for or prepares files for print.”


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