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Kodak to Show Digital Printing, Workflow and Business Solutions at GRAPH EXPO

September 8, 2011
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ROCHESTER, NY—Sept. 8, 2011—At GRAPH EXPO 2011, Kodak (booth 2018) will highlight its latest products and solutions for graphic communications professionals as well as its steadfast commitment to customer success. With robust solutions for commercial and transactional printers, publishers, and packaging professionals, Kodak offers one of the broadest, most integrated portfolios in the graphic communications industry.

Kodak’s booth will include a variety of application stations, where attendees can learn more about how they can grow their businesses with Kodak Solutions. Samples will be on display, and experts will be on hand to answer questions and provide demonstrations. The booth will also include an area dedicated to the sustainability benefits of the Kodak Product Portfolio.

“Regardless of how big your business is, what your focus is, or where you see yourself in five years, Kodak has the solutions to help you grow and succeed,” said Tim Palmer, Vice President, Americas Consumer and Commercial Marketing, Kodak. “Our customers today rely heavily on us as equal partners, and GRAPH EXPO gives us the opportunity to showcase those customers, share our expertise, and engage in meaningful discussions about the trends and opportunities that shape the market.”

As a special promotion throughout GRAPH EXPO, customers can enter for a chance to win a Kodak MarketMover Digital Diagnostic Services engagement valued at $15,000. MarketMover Digital Diagnostic Services experts provide an objective assessment of the printer’s core business and new service offerings, including evaluating and benchmarking capabilities and skills, analyzing workflow efficiencies, interviewing clients, and helping to develop business growth strategies.

Debuting at GRAPH EXPO is Kodak MarketMover Managed Campaign Services, a suite of services designed to give print service providers the necessary support to bring to market and sell data-driven, multi-channel direct marketing campaigns for their clients. Customers using these new services will have access to a team of experts as part of Kodak MarketMover Business Advantage Solutions to provide marketing-related consulting and customized Kodak Solutions. These experts bring extensive knowledge in data analytics and marketing science that enable print service providers to deliver multi-channel campaigns that differentiate their business and build customer loyalty.

Kodak also will feature several new developments in workflow at its booth, announcing significant productivity enhancements for Kodak Prinergy Workflow Systems—both Prinergy Connect and Prinergy Evo Workflow—as well as Kodak PREPS Imposition Software and Kodak Colorflow Software. Each of these products extends its core functionality and usability around automation and integration, and reaches new customers through the expansion of third-party support.
 

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