Kodak Launches MeasureYourBiz Program to Help Customers Increase Efficiency and Grow Business

ROCHESTER, NY—11/03/2009—As part of Kodak’s ongoing commitment to helping print service providers grow and succeed, the new MeasureYourBiz campaign offers a variety of interactive tools, resources, and information to help them identify and enhance efficiencies in their businesses. By increasing production efficiency with KODAK Unified Workflow Solutions, printers are able to reduce costs and improve ROI.

“With the continued downward pressure printers are feeling on pricing and margins, the process of streamlining and automating workflow provides an opportunity to reduce internal costs,” said Jon Bracken, General Manager, Unified Workflow Solutions, Kodak. “Our goal with the MeasureYourBiz campaign is to provide printers with a truly unique set of interactive tools and resources to help them benchmark their businesses against industry standards and find their own areas for improvement.”

As part of the campaign, Kodak’s Unified Workflow Discovery Tool is an online, interactive tool that allows companies to examine their operations, step-by-step, to find the right KODAK Solutions to fit their business needs. The tool includes a Savings Calculator that shows print service providers the savings and ROI they can expect from adding KODAK Unified Workflow Solutions to their businesses.

Printers looking to learn more about the campaign and take advantage of the opportunity to benchmark their business against industry standards can attend one of the upcoming educational webinars led by Jim Aust, Business Analyst, Kodak. With more than 15 years experience in the industry, Aust will use specific examples to demonstrate the impact a streamlined workflow can have on productivity and cost control.

The MeasureYourBiz webinars will take place at 1 p.m. EDT on:

Wednesday, Nov. 4

Wednesday, Nov. 18

To register, and also watch a video preview of the webinars, visit: www.kodak.com/go/measureyourbiz. In addition, available for download at the website is a free white paper from InfoTrends titled “Recession Realities: The Year for Digital Efficiency and Effectiveness,” which highlights the new technologies and strategies that businesses can consider in today’s difficult economy.

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