Keynote Speakers Announced for PODi’s 2011 AppForum Conference

ROCHESTER, NY—Nov. 3, 2010—PODi, the Digital Printing Initiative, has announced the featured keynote speakers for the 2011 AppForum digital printing conference to be held Jan. 31-Feb. 2 at the Mirage Hotel in Las Vegas. PODi President and Caslon CEO Rab Govil will present groundbreaking new research results identifying best practices for streamlining the direct marketing process. Charlie Corr, vice president of Corporate Strategy at online print giant, will address the issues digital printing service providers need to know to pursue a profitable print-on-demand strategy.

“The keynotes are both dynamic, exciting speakers and will set an inclusive tone for the digital printing conference,” says Caslon GM David Erlandson. “Rab will focus on an issue vital to people following a marketing service provider (MSP) business model. Charlie will provide counterpoint for those interested in growing with print-on-demand.”

• Rab Govil: “Best Practices in Direct Marketing Operations – Reducing Direct Mail Costs & Cycle Time”
Recent advancements in technology are creating exciting new opportunities for marketers to improve response through more personalized marketing. Caslon, in partnership with the DMA, has just completed groundbreaking research identifying best practices for direct mail operations. Govil will share these newest guidelines for choosing the right platform, reducing per-piece cost, and shortening cycle times.

“No other medium can match the reach or power of direct mail,” says Govil. “But the opportunities for marketing improvements can’t come at the expense of increased cost or cycle time. The intelligence we’ve just gathered will help AppForum attendees achieve excellence with digital printing and personalized marketing.”

• Charlie Corr: “Print-on-Demand – A Solid Growth Strategy for Printers”
Not everyone wants to sell marketing solutions. With declining print volumes, overcapacity, and more price competition, a new Print-on-Demand business model might be a good alternative.

“The print-on-demand opportunity is just approaching market maturity. Despite all the attention given to MSP strategies, the growth opportunities in POD and digital printing are fantastic as well,” says Corr. “The leading innovators in our industry come to AppForum and I think this audience will be very interested in the latest market forecasts on POD. I’m looking forward to meeting them, and sharing some great case studies and my own experience with developing killer apps for print-on-demand.”