KBA’s New Customer Center is User and Environmentally Friendly

Chris Travis, director of technology, demonstrates the KBA Customer Center's webcam and how closely he can show a customer a particular aspect of the press.

DALLAS—Nov. 16, 2010—KBA North America is strengthening its customer relations by putting special emphasis on “customer” in its new Customer Center at its recently opened headquarters. The over 6,000 sq. ft. facility, which is within 10 minutes of the Dallas/Ft. Worth Airport, provides efficient one-day demo and training seminars for busy printer customers to help expand the scope of their own printing operations.

“Other printing press manufacturers may refer to their equipment centers as demo-rooms or showcases,” says Chris Travis, director of technology at KBA North America. “Our emphasis is squarely on the customer. Our Customer Center offers new equipment demonstrations, helps customers with unique printing techniques, shows them how to produce valuable new products, provides one-on-one training, and shows them how to produce dazzling special effects. We’re pushing the boundaries of printing with key vendor-partners and providing unique printing processes, new substrates, and unique screenings.”

Easy one-day visits

“The ease of getting to us and seeing demonstrations in one day is fantastic,” says Travis. “I’ve had a customer fly to Dallas from Wisconsin and arrive at 9:30 a.m. Within 15 minutes, we’re providing a live demonstration on the Genius and by 3:30 p.m., they are back at the airport for their flight home.”

Incorporating an important growing trend in the industry toward more environmentally-friendly, eco-conscious printing, the new Customer Center features a partnership with ClimatePartner, as well as using “green” consumables, such as biodegradable shop cloths. KBA began working with ClimatePartner in 2008, one of the first press manufacturers to do so. Climate-neutral printing refers to print productions in which greenhouse gas emissions are calculated and offset by the purchase of emission allowances. ClimatePartner offers KBA customers the ability to use a standardized method to calculate the emissions of an individual print product and to offset those emissions by investing in approved climate protection projects.

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