KBA-MePrint Reports Positive from drupa 2012
VEITSHÖCHHEIM, Germany—May 23, 2012—Unlike any previous drupa, the 15th staging of the world’s largest and most important print media fair demonstrated the capacity for innovation and the sustainability of the printing industry and welcomed a huge number of visitors.
The increased number of visitors from South and Central America, who made up 8.5 percent of the total number of visitors compared with 7.4 per cent in 2008, is particularly remarkable. KBA-MePrint AG regards this high-profile event as a success. Visitor numbers, the level of international representation and the quality of the visitors all exceeded expectations.
Making its public debut, the waterless Varius 80, designed for flexible packaging printing, attracted a great deal of interest. This web offset press from KBA-MePrint represents a clear step forward in this sector, featuring fascinating printing technology. During the live demonstrations, a large number of customers were won over by its short start-up time and unusually low level of start-up waste.
The tried-and-tested waterless sheetfed press Genius 52UV was also well received: a number of new features, including a integrated split-colour printing unit and particularly high level of eco-friendliness, allowed it to shine at the fair, even scoring some direct sales.
Of course, the Genius 52UV is not alone at the top of the list in terms of new orders. Other machines, used primarily in the card industry, could also be purchased at drupa.
In the coming months, KBA-MePrint anticipates additional orders and fairly brisk post-fair business in the wake of upcoming investment decisions.