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interpack 2011: One of the Most Successful Ever

May 19, 2011
DUSSELDORF, GERMANY—May 19, 2011—interpack Processes and Packaging 2011, closed as one of the most successful events in the 53-year history of the world’s leading international trade fair for the packaging sector and related processing industries. This was the unanimous sentiment among the 2,700 exhibitors from 60 nations presenting their products in all 19 fully booked halls at the fairgrounds in Düsseldorf, Germany from May 12-18, 2011.
Exhibitors at interpack 2011 were in an excellent mood and reported very good meetings with high-caliber visitors. Many of the attendees came with specific orders and exhibitors expect an extremely lucrative post-show business. Among the visitors were a particularly large number of international decision makers from the top management. “At our stand, there was huge interest in our products. We generated 30% more contacts than at interpack 2008, including members from the top management, brand manufacturers and many potential new customers. We heard the same from numerous other exhibitors. interpack has confirmed the stability of the positive economic trends,” stated Christian Traumann, President of interpack 2011 and Managing Director of exhibitor Multivac Sepp Haggenmüller.
The results of the visitor survey confirmed the impressions of the exhibitors. Particularly remarkable is the further significant increase in the proportion of decision makers compared to interpack 2008. Almost three quarters of the trade visitors were from the management level—an absolutely exceptional figure. The especially large proportion of trade visitors from the top management was a contributing factor. interpack’s internationality again underlined its status as the world’s most important trade fair for this sector. Over 100,000 (or 60%) of the 166,000 trade visitors travelled to interpack from countries outside of Germany. The visitor’s reaction to the range of exhibits at interpack 2011 could not have been better. Sustainability, safety and convenience were the major topics in the exhibition halls.
Due to the Eurovision Song Contest, there was a shift in the pattern of visits. Many attendees visited interpack 2011 after the song contest ended on May 14 in a venue close to the fairgrounds.
A special highlight at interpack 2011 was the U.S. Pavilion, organized by Messe Düsseldorf North America. A total of 33 exhibitors showcased their latest technologies within this successful group exhibit. Overall, 98 U.S. exhibitors took part in the trade fair.
The choice and presentation of the special themes also added to the appeal of interpack 2011. According to participating companies and visitors alike, these themes are unparalleled in quality worldwide and made interpack all the more a unique communication platform.


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