Intelligencer--One-stop InitiativeOctober 1999
Bill Spencer, Intell's bindery superintendent, spearheaded the project following the marketing decision to bring the imaging process inside. He was soon joined by Michael Stief, director of manufacturing, and Baker, forming the core of the purchasing team.
Seeing is Believing
Spencer and Stief traveled to a large printer on Long Island to see the Videojet SR in operation. Stief remembers, "We were astonished to see virtually untrained people running the SR. We were also greatly impressed with its ability to print high resolution art and addresses on glossy coated media—at over 700 feet per minute. Plus, our host told us that the system was efficient and cost-effective, with great turnaround times."
By then, Steve Brody, Intell president; Julie Butler, MIS manager; and Mark Newkirk, customer service manager, had joined the team as well. With all functional areas of the company represented, the decision to purchase the Videojet SR50B was unanimously confirmed.
Prior to its installation in June 1997, Stief recalls, "Our first shift operator, Steve Nemith, went through the operator and technical training courses at Videojet's headquarters in Wood Dale, IL. From the moment it was up and running, the SR has been super reliable. Steve has gone on to train the operator of our second shift, and our third shift operator is presently in training, so we'll soon be running 24 hours a day. We were really surprised, as we had heard that these systems were not user-friendly," he adds. "Our concerns were completely unfounded."
From Sheetfed to Web
The jobs the Videojet SR performs as it moves from sheetfed to web presses include: names, addresses, bar codes, logos, lot numbers and tracking codes. Baker relates: "At first we planned to move the SR from an off-line position to the folder, then the stitcher and finally the web. Because of its outstanding performance, we went directly from off-line to the web with absolutely no difficulties."
Experts at printing and finishing, Intell has become a one-stop shop. And according to Baker, it's now working directly from disk and has in-house mailing capabilities.
"Intell used to outsource over $300K per year in addressing and mailing business. With the Videojet SR, we expect to triple our business immediately in simple jobs and have very exciting projections about our business growth with in-line applications. Actually, we're so confident about our performance, we're adding a Videojet PrintPro ES to grow even faster," he reveals.
While Intell's "conservative, fiscally prudent leaders continuously optimize what is at hand," they also consider themselves "informed voyagers"—adventurers who possess the spirit to try anything and buy whatever they need to satisfy their customers every single day.
That attitude has ensured Intell's notable success, including no employee layoffs since the company was founded, and today defines Intelligencer Printing—an organization known for its "exceptional character and capabilities.".