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Intelligencer--One-stop Initiative

October 1999
To provide customers with one-stop shopping, the decision was made to expand Intelligencer Printing's ink-jet imaging capabilities—a marketing concept whose time had come.


Intelligencer Printing is proud to be known for its "exceptional character and capability." As a major printing business and employer in the mid-Atlantic market, Intell impresses clientele with its circumspect corporate culture, entrepreneurial spirit and team-building philosophy of involving employees at every level.

Chartered in 1794 by a family of Morovian missionaries who emigrated to the Lancaster, PA, area, Intelligencer has been owned by the same family since 1866 and still follows its founders' commitment to continuously expand its technical and physical capabilities while maintaining rigorous quality standards.

Today, this $45 million commercial printer, which employs more than 250 individuals including 15 sales representatives, serves clients from Richmond, VA, to Stanford, CT—with Baltimore, Washington, DC, Philadelphia and metropolitan New York comprising its primary markets. To provide these customers with one-stop shopping, the decision was made to expand Intell's ink-jet imaging capabilities.

"Imaging addresses and marketing messages on print media was introduced at Intell as a marketing concept whose time had come," explains Dean Baker, director of sales. "The investment in this technology was leading edge, not bleeding edge, which is our operating philosophy.

Expense vs. Value
"We examine expense vs. value and incorporate proven technology," he adds. "Intell is constantly moving through new print dimensions, and the imaging of our print products in-house fits in well with our business plan."

Intell currently focuses its imaging capabilities on "making millions of custom-made products," states Baker, and its Videojet SR50B Imaging System ensures that flexibility is maintained. Each print job is different from another and is produced on a variety of presses, depending on the job specifications.

Sample runs of 25,000 to 50,000 pieces are not uncommon. Jobs like these are produced on a sheetfed press and then moved to a web press, following final customer approval, for hundred-thousand or million-piece production runs. The Videojet SR50 moves right along with the job.

"No matter where we need the imaging system—on-line, off-line or in-line, for a 50,000 or 5,000,000 piece run, the Videojet SR integrates with any of our presses both quickly and easily," says Baker.

When Intelligencer Printing decided to incorporate ink-jet imaging into its 100,000-square-foot printing operation, it employed the resources of two outside consultants who were experts in the nuances of postal regulations. All of the major imaging product manufacturers were reviewed, even though both consultants recommended Videojet as the supplier of choice.

 

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