Integracolor Group--Growing a Bountiful Business
To balance out its horticultural business, which is seasonal and lasts only five months, IntegraColor keeps its presses running the other seven months with non-horticultural products.
Through various acquisitions in the '60s and '70s, and technology decisions in the '80s and '90s, the company has expanded its business to include a sheetfed, UV and web offset printing division (company headquarters) in Mesquite, TX; an agricultural and marketing products operation, Horticultural Printers Ltd., with facilities in Mesquite and Daytona Beach, FL; a flexographic tag, label and packaging products division, IntegraColor Label (formerly Phoenix Label), located in Mesquite; and the newest member, POPCO, a point-of-purchase (POP) screen printing and digital imaging operation located in Dallas.
"We project that our POP operation will grow at a rate of 50 percent per year and will most likely be one of the biggest growth-acquisition decisions we've ever made," King says. "POPCO had direct-to-screen capabilities and will soon be installing a 65x80˝, five-color, in-line screen press. Its vision of focusing on technology, and the importance of that technology in the success of the business, matched our own."
BY CHERYL A. ADAMS
"ASLEEP" isn't the typical description of a 42-year-old, $50 million printing operation. But that's how Larry C. King, president and COO of the IntegraColor Group (formerly Horticultural Printers), fondly described his business...until two years ago, that is.
"We've been referred to as a sleeping giant—but we're not sleeping anymore," says King, comparing the company's steady growth over the past decade (from $15 million in 1988 to $30 million in 1996) to its explosive 57-percent growth over the past two years.
IntegraColor's self-imposed wake-up call came in the form of a "dedicated decision," which was made by the company's management team to expand business at a rate of 16 percent per year beginning in 1996.