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Instant Web Bolsters Production Flow

January 2001

Debora Haskel, vice president of marketing, feels the company has made strides in customer relations. A new program, Customer Spotlight, was created to foster closer relationships between clients and production personnel at IWCO.

"A supervisor can constantly tell employees that we have to hit those delivery dates. But it has a great deal more impact hearing the customer say, 'This is what happens (in our business) if you don't make the delivery date,' " Haskel says. "It helps foster a real sense of ownership and pride in what we're doing."


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