InfoPrint Solutions Unveils drupa 2008 Line Up
April 2008
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BOULDER, CO—April 14, 2008—InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced its line up of solutions for drupa 2008, Hall 9 booth B44.
InfoPrint will demonstrate the power of its solutions for TransPromo, book printing, direct mail, multi-channel marketing, Automated Document Factory (ADF) and workflow management. These applications will be running on the InfoPrint 5000 continuous forms production printer and the upcoming InfoPrint EMP156 cut-sheet printer. InfoPrint will also demonstrate its commitment to the environment with the launch of its Container Collection Program.
“drupa 2008 will mark the one year anniversary of InfoPrint Solutions Company,” said Dermot O’Loughlin, InfoPrint EMEA general manager. “Our relationship with Ricoh has gone from strong to stronger and we will be using drupa as the platform to show new production offerings that combine Ricoh’s technical prowess with InfoPrint’s market expertise.”
Monochrome Cut-Sheet – InfoPrint EMP156
InfoPrint will show its new monochrome cut-sheet solution, the InfoPrint EMP156. This extends the current InfoPrint cut-sheet family at the high end, brings increased productivity, and targets an affordable cost per page for in-house print operations.
The InfoPrint EMP156 boasts speeds of up to 156 ppm. It includes advanced paper handling technology, excellent print quality and a monthly duty cycle of up to 4.5 million impressions.
TransPromo on the InfoPrint 5000
Other solutions on show include the AFP-enhanced InfoPrint 5000 continuous forms color production duplex printer. With the availability of the AFP controller on the InfoPrint 5000, AFP-based monochrome transaction printing customers can easily take advantage of color TransPromo marketing opportunities. With TransPromo, marketers can create add promotional messages to transactional documents to increase their marketing value and response rates.
InfoPrint will demonstrate its TransPromo Solutions Suite running on the InfoPrint 5000. This suite enables customers to combine the latest in print and personalization technology with their existing IT infrastructure. It comprises InfoPrint’s AFP-enhanced InfoPrint 5000, InfoPrint ProcessDirector (IPPD), and software from best-of-breed partners like Prinova, Mapping and Exstream.
Multi-channel marketing
InfoPrint will be demonstrating the value of a complete direct marketing service with a choice of integrated communications channels across email, mail and SMS depending on customers’ preferences and previous behavior.
This allows customers to focus their marketing on the cost per respondent rather than the traditional CPM (cost per mailpack). Consumer marketing campaigns can be linked to fully personalized web pages created on-the-fly, generating offers based on customer insight.
This multi-channel marketing application combines InfoPrint production print solutions and InfoPrint Workflow with Exstream Dialogue enterprise document automation software. It has already been deployed by CDMS in the UK for its work with Littlewoods, the catalog retailer.
InfoPrint will demonstrate the power of its solutions for TransPromo, book printing, direct mail, multi-channel marketing, Automated Document Factory (ADF) and workflow management. These applications will be running on the InfoPrint 5000 continuous forms production printer and the upcoming InfoPrint EMP156 cut-sheet printer. InfoPrint will also demonstrate its commitment to the environment with the launch of its Container Collection Program.
“drupa 2008 will mark the one year anniversary of InfoPrint Solutions Company,” said Dermot O’Loughlin, InfoPrint EMEA general manager. “Our relationship with Ricoh has gone from strong to stronger and we will be using drupa as the platform to show new production offerings that combine Ricoh’s technical prowess with InfoPrint’s market expertise.”
Monochrome Cut-Sheet – InfoPrint EMP156
InfoPrint will show its new monochrome cut-sheet solution, the InfoPrint EMP156. This extends the current InfoPrint cut-sheet family at the high end, brings increased productivity, and targets an affordable cost per page for in-house print operations.
The InfoPrint EMP156 boasts speeds of up to 156 ppm. It includes advanced paper handling technology, excellent print quality and a monthly duty cycle of up to 4.5 million impressions.
TransPromo on the InfoPrint 5000
Other solutions on show include the AFP-enhanced InfoPrint 5000 continuous forms color production duplex printer. With the availability of the AFP controller on the InfoPrint 5000, AFP-based monochrome transaction printing customers can easily take advantage of color TransPromo marketing opportunities. With TransPromo, marketers can create add promotional messages to transactional documents to increase their marketing value and response rates.
InfoPrint will demonstrate its TransPromo Solutions Suite running on the InfoPrint 5000. This suite enables customers to combine the latest in print and personalization technology with their existing IT infrastructure. It comprises InfoPrint’s AFP-enhanced InfoPrint 5000, InfoPrint ProcessDirector (IPPD), and software from best-of-breed partners like Prinova, Mapping and Exstream.
Multi-channel marketing
InfoPrint will be demonstrating the value of a complete direct marketing service with a choice of integrated communications channels across email, mail and SMS depending on customers’ preferences and previous behavior.
This allows customers to focus their marketing on the cost per respondent rather than the traditional CPM (cost per mailpack). Consumer marketing campaigns can be linked to fully personalized web pages created on-the-fly, generating offers based on customer insight.
This multi-channel marketing application combines InfoPrint production print solutions and InfoPrint Workflow with Exstream Dialogue enterprise document automation software. It has already been deployed by CDMS in the UK for its work with Littlewoods, the catalog retailer.
Companies Mentioned:
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