Industry Experts Set to Lead Tracks at PODi’s AppForum Announced

This year’s two newest AppForum tracks feature provocative insights on harnessing innovative applications for growth; as well as exploration of rapidly changing issues vital to the IT and Operations teams who deliver digital print. In conjunction with the Sales and Business Strategies Track and the Direct Marketing Track, both marketing pros and print service providers alike will find all the tools they need to grow profitable businesses using digital printing.

Direct Marketing Track
Debora Haskel’s stimulating leadership approach ensures that the Direct Marketing Track will educate business owners and sales executives on all aspects of servicing and producing relevant direct response programs. Enterprise marketers will learn latest best practices and strategies for creating and delivering innovative direct marketing solutions.

Leading Edge Applications Track
This challenging new track is for marketers and service providers interested in the latest applications, like mobile printing, social media, on-demand books, web-based applications, or fulfillment systems. Track Chair Bill Marchiony will be assembling a team of inspiring speakers to address hot issues like these.

Print on Demand Track 
PODi has had many requests for a more dedicated technology-driven track and now Mike Chiricuzio will direct these new Print on Demand sessions. Technical and operations teams charged with controlling quality, automating process, integrating new technologies, and increasing efficiencies across the board will benefit from this Track.

Sales and Business Strategies Track 
Kate Dunn’s Sales and Business Strategies Track is designed to help service provider senior management boost profits with new digital print-enabled business models and growth strategies. Sales and customer service teams will improve selling processes and customer relationships with valuable tips they’ll pick up in these sessions.

To Register for the 2010 AppForum, visit

The PODi AppForum is produced by Caslon, a PODi Affiliate. For more information on the 2010 AppForum visit PODi’s website. Sponsorship opportunities are also available . AppForum sponsors include: Gold Sponsor – Pageflex; Silver Sponsors – HP and USADATA. The AppForum is also supported by Media Sponsors, CANVAS magazine, In-Plant Graphics, Printing Impressions, and WhatTheyThink.