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Industry Experts Set to Lead Tracks at PODi's AppForum Announced

September 3, 2009
ROCHESTER, NY—September 3, 2009—PODi, the Digital Printing Initiative, announced today that its eighth annual AppForum, January 25-27, 2010, in Las Vegas at the MGM Grand, will be shaped by four of the digital print and marketing industry’s most experienced and visionary leaders. In their roles as AppForum Track Chairs, they’ll develop lively, educational tracks focused on the most popular high margin applications. Explains Dave Erlandson, PODi & Caslon GM, “What makes the AppForum different is the fact that attendees are able to learn which digital applications are in demand and can make them money, from people who are actually in the trenches doing it successfully."

• The Direct Marketing Track will be led by Debora Haskel, VP of Marketing for IWCO Direct. Debora has been a key mover in the growth of the direct marketing industry and is a frequent contributor to DM News and Target Marketing. IWCO is transforming the way businesses use direct mail with their integrated suite of response-driven direct mail services.

• The all-new Leading Edge Applications Track is chaired by Bill Marchiony, CEO of First Name Basis. Bill has created world-class personalized print programs for franchise, financial, automotive, healthcare, and real estate clients. First Name Basis delivers agile, affordable multi-channel direct response marketing systems on a daily basis.

• The new Print on Demand Track will be directed by Mike Chiricuzio, President of Blue Moon Solutions; Director, Arizona State University Print & Imaging Lab. Mike’s position as a pioneering advocate of digital printing and his recent leadership of the DICE organization give him a first-hand perspective on topics ranging from short-run POD, workflow automation, web to print, and VDP.

• The Sales and Business Strategies Track is headed by Kate Dunn, President of Digital Innovations Group (DIG). DIG is an award-winning marketing firm specializing in targeted, personalized sales campaigns and collateral. Kate is an AppForum favorite and has helped many clients and past attendees grow with digital print and personalized communications.
 
“The PODi AppForum is by far the most educational and best networking event for our marketplace,” says three-time attendee, Lou Berceli, Print & Converting Solutions Executive. “You’ll bring home many real Applications, Best Practices, and networking connections to hit the ground running with, once you are back with your team.”

This year’s two newest AppForum tracks feature provocative insights on harnessing innovative applications for growth; as well as exploration of rapidly changing issues vital to the IT and Operations teams who deliver digital print. In conjunction with the Sales and Business Strategies Track and the Direct Marketing Track, both marketing pros and print service providers alike will find all the tools they need to grow profitable businesses using digital printing.
 

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