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Impressions Alliance 9000 Invests in Presstek 52DI-AC Digital Offset Press

December 15, 2010
Investment helps Canadian company improve customer loyalty, gain market share

HUDSON, NH—Dec. 15, 2010—Presstek, Inc. (NASDAQ: PRST), a leading supplier of digital offset printing solutions to the printing and communications industries, reports that Canadian printing company Impressions Alliance 9000 has successfully expanded its short run printing capability by adding a Presstek 52DI-AC digital offset press. Located in Amqui in the Canadian province of Quebec, Impressions Alliance 9000 is a non-profit company whose mission is to provide jobs for people living with a disability. The company was founded in the early 1980s as a refurbisher of auto parts before making a strategic shift into the printing business a decade later, at which time it was offering finishing and book binding services. In 1997, Impressions Alliance 9000 acquired two local printing companies and became a fully integrated printing business.

“Today, Impressions Alliance 9000 produces calendars, diaries and marketing collateral for a range of customers including large financial institutions in Quebec,” said Stéphane Jean, Impressions Alliance 9000's general manager. “The company has annual revenues of CAD 4.5 million with 203 employees, 70% of whom are living with a disability. Adding the Presstek 52DI-AC to our production platform better aligns us with today’s market requirements and ensures that we are well-positioned to continue fulfilling our mission.”

Keeping pace with technological change
Impressions Alliance 9000 was dependent upon its two Komori 28” x 20” two-color offset presses to meet its print production needs. “We began to see a strong shift in market demand toward shorter runs,” explains Stéphane Jean, “and we knew that our existing equipment wasn’t up to the challenge. In early 2008, we began investigating a possible investment in digital printing, which we believed was the best way to meet emerging market needs as well as to open new business opportunities. We specifically needed a digital press that could produce 1,000 to 5,000 copies of a direct mail piece at a competitive price without compromising quality. We also needed to print on a large variety of media, from ultra-thin paper to thick cover stock.”

After an extensive investigation into available solutions, Impressions Alliance 9000 narrowed its choice to two presses in the 52 cm class: Presstek’s 52DI-AC and a competing waterless offset press. “A major consideration in our selection of the Presstek 52DI-AC was its chemistry-free on-press platemaking,” explains Stéphane Jean. “This was a major advantage for Presstek, since our prepress department was not equipped to produce waterless offset plates and we did not want to invest in an additional platemaker. Of course, the 52DI’s superior print quality and lower cost of ownership were critical decision factors as well.”
 

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