IDEAlliance and IPA Join Forces
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Following final approval from a majority of the IPA membership in early March 2010, the new organization will provide for the coordinated development of standardized technical and business specifications and guidelines, new certification programs, broad new educational offerings, and enhanced online peer support networks. The combined organization will serve professionals from every facet of the media supply chain, including brand owners, agencies, publishers, printers, materials suppliers, technology suppliers and premedia service providers.
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