Hybrid Software Shows Order Lifecycle Print Management Products at GRAPH EXPO

LANGHORNE, PA—October 2, 2012—At GRAPH EXPO 2012, Hybrid Software (booth #254) will showcase its range of Order Lifecycle Management (OLM) software solutions. Developed to provide easy, comprehensive connectivity between Web-to-print, MIS, and production systems, OLM software solutions can help streamline production and improve production efficiencies.

As print buyers reduce inventories and employ just-in-time practices, the printing industry is seeing reduced job run lengths, along with a concurrent increase in the number of individual jobs. The greater acceptance of digital print (by both printers and customers) has accelerated this trend, and has also increased the need for jobs to be processed as efficiently as possible to assure profitability.

At the same time, the nature of orders for premedia and print has evolved. In addition to traditional quotations and print bidding, companies now receive orders from sources such as Web-to-print portals, online search engines, and computerized EDI procurement systems. Hybrid Software’s OLM products address the entire production workflow, from online ordering to delivery, integrating with most popular MIS systems, databases, and production systems. Rather than requiring extensive, customized software development from IT consultants, Hybrid Software solutions provide “integration as a product:” all the tools to make the process easier for in-house IT departments to map data and implement cohesive production systems.

New applications featured at GRAPH EXPO
Hybrid Software’s announcements at GRAPH EXPO include the worldwide launch, this month, of Pipeline v2.0, an integration application that allows users to easily share job information from a wide range of otherwise disparate and disconnected graphic arts production systems, such as Web-to-print portals, MIS/ERP systems, and premedia workflows. Pipeline v2.0 connects directly to third-party applications that use databases and makes it possible for users to share data from each system to avoid duplication data entry. By interfacing directly with all production systems, it ensures that a change in one system—such as a software upgrade or database schema change—is self-contained and does not affect other production systems.

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