Hybrid Software Launching Five Order Lifecycle Management Products

Graph Expo will be the worldwide launch platform for Hybrid’s FrontDesk portal, which is the interface between the printer or tradeshop and their customers. It provides a web-to-print portal that offers customers powerful file upload and download facilities, plus comprehensive job interaction from on-line ordering through all stages of tracking, proofing and approvals to delivery of the completed work. Optional components of FrontDesk include integrated soft proofing and annotation systems from industry-leading vendors, on-line editing and variable data, and powerful campaign management and store profiling tools for high-volume retail applications. FrontDesk is a completely new product that replaces the older GoPrint portal in Hybrid’s product line.

The second product, FaceLift, provides seamless integration between production workflows, MIS/ERP systems, third-party websites, external databases and other sources of digitally held information. It enables total transparency of what is happening to the job, between the initial order and its delivery. Users can create their own templates to encompass every stage of the order’s lifecycle, regardless of the printing process or product being produced.

FaceLift provides a powerful toolset for JDF integration between production workflows, which require very specialized parameters, and MIS systems, which typically have very generic prepress instructions. FaceLift can act as an intermediary tool to quickly and seamlessly map data between these systems without the need for custom programming, while providing a customizable interface for production operators.

Hybrid Software’s third new product announcement for Graph Expo is ContentControl, which provides a powerful Content Management System that can run standalone or as an integrated component with FrontDesk and/or FaceLift. Powered by an industry-leading platform from ADAM Software, ContentControl allows printers and prepress providers to track assets, SKUs, or print items for their customers or for internal production, to organize their assets in customizable categories to easily search and retrieve items for reordering or reprints, and to track multiple versions of files and assets across multiple SKUs or print items.

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