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Hudson Printing : Filling the Mid-Range Void

August 2011
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"That has really made our customers happy. No one has time to sit around for half a day doing press checks anymore. If we can free them up and make their jobs easier, it benefits all of us."

In addition to a more efficient production process, Hudson has also been able to improve overall quality, reduce time and cost of makeready, and work with a production platform that is much easier to operate. "And the quality has been unbelievable," he adds.

Carrero points out that the 52DI filled a hole in the company's production process. "It was one more tool in our toolbox, assuring that we could meet demand for small- to mid-sized runs that were not economically feasible with our existing toner-based or conventional offset presses. We had the firepower to do the very short runs with our digital presses, and to do large runs with our conventional presses.

"But you can't afford a two-hour makeready for those mid-range runs. It threw our costs out of whack," he adds. "Now we can address it all, from ultra-short-run work all the way up through runs of a couple hundred thousand with an extremely versatile platform."

Hudson's new configuration also allows the firm to produce projects on stocks ranging from onion skin to 24-pt., and the company is now seeing quite a bit of demand for heavy posters and special mailers that use these thicker stocks. Carrero cites a confectioner that wanted to produce giveaways for its stores using 24-pt., and notes that he has found more opportunities to produce shelf-talkers and other point-of-sale materials.

He attributes at least 30 percent of Hudson Printing's growth in 2010 directly to its new investments "In addition, just having something this new to talk about with customers and prospects opened more doors for us, whether or not they ultimately had a need for those specific capabilities.

"We are prepared for the economic upturn. If I had one word of advice for my peers, it would be—don't sit back and wait. Make those investments now, if you can." PI


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