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Advertisement Executive to Deliver InterACT! Conference Address

May 21, 2010
WEYMOUTH, MA/PHILADELPHIA—May 21, 2010—InfoTrends and North American Publishing Co. (NAPCO) announced today that Vic Walia, Senior Director of Brand Marketing at, will deliver the day two keynote address at the InterACT! Conference. The event will take place August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

In the keynote, Walia will discuss best practices and results from’s recent Virtual Vacation multichannel campaign on Wednesday, August 11. In his address, Walia will share experiences on the value of integrating multiple media to better engage consumers.

“We are please to have a keynote speaker who will be such an asset to the program opening up the conference on day two,” commented Peggy Hatch, President of the Target Marketing Group at NAPCO. “With Mr. Walia’s 10+ years of experience managing lead consumer brands, we are looking forward to hearing his predictions for how marketing is evolving.”

InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. This “Game Changing” event will demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

In addition to the educational sessions, attendees will also have the opportunity to network with peers during the technology & services showcase, at which industry-leading vendors will be on hand to discuss the latest hardware, software, and services now available to make cross-media, multi-channel communications a reality for your business. For more information visit

A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate.

For information on exhibit and sponsorship opportunities, please contact:

• Jennifer Skerrett, InfoTrends, 781-616-2100 ext. 111, 
• Scott Phinney, InfoTrends, 781-616-2100 ext. 123,
• Peggy Hatch, NAPCO, 215-238-5091,
• Dave Leskusky, NAPCO, 215-238-5277,

About InfoTrends
InfoTrends is the leading worldwide strategic consulting firm for the digital printing, publishing and cross media marketing industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

About North American Publishing Co.
Founded in 1958, North American Publishing Co. (NAPCO) is a family-owned business with publications, face-to-face and virtual trade shows, educational and online services covering multiple markets: direct marketing, publishing, retail, e-commerce, graphic arts, promotional products, consumer electronics, packaging, and more.  Additional information about NAPCO is available on the Web at


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