One’s True Value Prop, Dickens Style —Cagle
Take that, Sacramento Bee!
These performances (and they won two other trophies for...something or other) may represent the apex of athletic competition for members of the printing trade. We offer wholehearted congratulations to Sacco and Klein, and await their future exploits at the 2010 Clambake. But, invite the trade press next year, particularly if you plan on serving clam pie.
KING OF THE MOUNTAIN: We present example No. 6,432 as to why the effort to portray print as a dying communication is fruitless—the power of the billboard, and its ability to effectively distract you from driving long enough to pound out its message, but not long enough to wrap your Impala around a pine tree.
I recently perused a billboard touting the virtues of Big Mountain Imaging, which produces (among other things) billboards, wall graphics, vehicle wraps, banners and backlit displays. The 70-year-old company, which has offices in Philadelphia and Las Vegas, joined the billboard game after years of its own frustrating experiences with third-party sources.
The billboard ad is certainly worth a few chuckles. It portrays a chicken (or is it a rooster?) standing next to an egg that is slightly bigger than the fowl itself. Just a gentle reminder that no idea is so big that it can't fit through a printing press.
You can find Big Mountain at www.printingbigideas.com. PI