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Heidelberg Hosts High Volume Commercial Printing Event, Awards Surprise Scholarship

December 2006
KENNESAW, GA—December 18, 2006—Heidelberg recently hosted a customer event at its U.S. headquarters in Kennesaw, Ga. on the topic of long perfecting versus peak performance straight printing. Attended by more than 50 high performance printers from across the country, the event focused on helping printers determine which production process, and ultimately which equipment configuration, is best for their business. As a surprise announcement during the event, Heidelberg conducted a drawing and awarded the winner with a scholarship endowment in his name through The Print and Graphics Scholarship Foundation (PGSF).

“We were pleased to host an esteemed group of printers at our Print Media Demonstration Center (PMDC) in Kennesaw to talk about this important industry topic and help them gain the information they need to make future business decisions,” said Jim Dunn, president, Heidelberg USA. “The scholarship endowment announced during the event is part of our long-term commitment to graphic arts education initiatives and to the print industry as a whole.”

The scholarship award included a one-time $5,000 donation in the name of the winner, Mr. Norvin Hagan, president and CEO of Geographics in Atlanta, to the PGSF to be awarded to a graphic arts school of Mr. Hagan’s choice. The donation will be added to a larger fund administered by PGSF, the annual earnings from which will be available year after year for qualifying students of the selected school.

The “Straight Printing vs. Long Perfecting” event began with an in-depth look at Heidelberg’s Prinect integrated workflow and color management solutions and a virtual demonstration of a job passing through the Prinect workflow. Printers then “followed” the job to the pressroom for a series of live runs of the same job produced on two different presses: on the Speedmaster SM 102 10-color perfecting press in a single pass and on the ultra productive Speedmaster XL 105 straight printing press in a 6-color, coater configuration in two passes. In addition, the covers were printed on the Speedmaster CD 74 8-color perfecting press with coating unit. Once the jobs were printed, guests watched as the final products were finished on the Stitchmaster ST 350 saddlestitcher. Visitors were also given an exclusive walking tour of Heidelberg’s systemservicetraining and dispatch areas, where they saw regional service teams in action. The day ended with a press productivity analysis and discussions about the results of the production comparison.

“When comparing perfecting versus straight printing for commercial jobs and signature work, the conclusion lies primarily in the run lengths and the specific business model and positioning of the printer in his market,” said Roland Krapp, vice president of Sheetfed Product Management, Heidelberg USA. “For example, it makes a difference if a printer’s goal is cost leadership or best-in-class delivery times.”
 

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