Hard Rock Makes it Personal
The front of the Hard Rock Rewards brochure. Open it up to reveal...
A "Welcome" announcement for new members, along with a Hard Rock Rewards Card, and a special offer for members to the right (that can be removed).
This Gold Ink entry titled “Hard Rock Rewards Kit” entered into the Digital Printing, Variable Data & Personalization category, really shows off the power of personalization and how effective it can be when applied to all of the components of a direct mail piece.
Designed and produced by Specialty Print Communications in Niles, IL, the kit features a black padded envelope, a brochure that when opened reveals a “Welcome” announcement for new members, along with a Hard Rock Rewards Card, and a special offer for members to the right (that can be removed). On the back of the brochure, members will find a Hard Rock 2012 VIP Rewards pin, which was sealed in bubble wrap. The kit was produced using a Kodak NexPress 2500 digital press. The paper used was 9-pt. NewPage Sterling Digital Gloss Cover.
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All winners will be recognized on the Gold Ink Website, through our social media platforms, in Printing Impressions magazine, and will have the chance to win the “People’s Choice Award” at the live event held during PRINT 13 in Chicago!