Keynote Speaker Named for InterACT! Conference

PHILADELPHIA—Loren Grossman, chief strategy officer at RAPP, has been named the keynote speaker for the InterACT! Conference scheduled for Aug. 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL. Grossman will present “The New Marketing” on Tuesday, Aug. 10.

In his address, Grossman will provide a big picture perspective on the convergence of brand and direct marketing, and what that means to creative, media, the enterprise and the supply chain. His resume includes the development and authorship of campaigns and marketing communications platforms for corporations, including British Airways, Citibank, Sony, Mercedes Benz, the United States Navy, Pfizer, Genentech, the National Football League and Best Buy.

A limited number of sponsorship opportunities are available to qualified companies. For information on exhibit and sponsorship opportunities, contact Peggy Hatch at (215) 238-5091 or at For more information or registration, visit

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