GRAPHICS OF THE AMERICAS 2002 — Shining in Miami
For example, a record 70+ converting equipment manufacturers displayed their latest innovations, including high-profile companies like Bielomatik, Bobst Group and Mark Andy, among others. “Our exhibitors recognize that more than 40 percent of our attendees are from Latin America, where the traditional printer is also involved in converting to some degree,” says Price. “And the large number of manufacturers means attendees benefit from competitive pricing and selection.”
Taking a Test Drive
Booths focused on design and prepress technologies also grew exponentially from past shows, with exhibits from Adobe, Quark, Markzware Software and more illustrating the convergence of these two market sectors. GOA also featured a 600-square-foot area of the show floor where visitors could actually test-drive the newest versions of popular design software such as Adobe InDesign 2.0, QuarkXPress 5.0 and Photoshop on computers supplied by show management.
“We spotted this trend early on and aggressively pursued those companies that our attendees want to visit,” Price adds.
The same can be said of the merging of digital/variable printing and traditional offset printing technologies. Agfa, Creo, Indigo, Kodak Polychrome Graphics, MAN Roland and Screen, among others, featured equipment designed to help printers compete in both the traditional and digital markets.
“A show like ours allows the traditional printer to see the emerging technologies and determine how they can help him expand his niche by providing add-on services,” Price contends.
Other GOA 2002 highlights included:
* The 19th annual Graphic Arts Leaders of the Americas (GALA) awards gala and the separate Salsa Celebration, which are organized by the PAF and co-sponsored by Sun Chemical; CONLATINGRAF, the confederation of Latin American graphic arts industries, Artes Graficas/Conversion magazines; as well as Printing Impressions and its sister title, Package Printing.
Each year two recipients—one from North America and one from Latin America—are selected for this honor. This year’s honorees included Hans Peetz-Larsen, CEO of Heidelberg Americas, and José Luis Zamora Contreras, CEO of Procoel S.A. of Mexico.