Graphics of the Americas to Feature Wide-Format Printing Sessions, Exhibit

ORLANDO—Jan. 20, 2012—The Printing Association of Florida’s Graphics of the Americas Expo & Conference (GOA) is excited to announce that a highly anticipated show feature will take place again this year: the Wide Format Print Shop Live! Sponsored by Caldera, this in-depth series of free wide-format-centric sessions, along with live demonstrations in booth #395, will take place on March 1-3, 2012, at the Miami Beach Convention Center.

Free seminars and live demonstrations
The Wide Format Print Shop Live! seminars are not to be missed by anyone in the wide format space. Visitors hear straight from the experts while engaging in free seminars that provide a solid framework for growing their business. The latest industry topics and how-to’s being presented include: evaluating wide format inkjet presses; purchasing the right wide format equipment for the right job; and highlights about what’s hottest in this growing part of the print landscape.

Caldera will also be holding demonstrations of its award-winning, production-orientated print and print-to-cut workflow programs for large- and grand-format peripherals, at the Wide Format Print Shop Live! booth.

“GOA has become the trusted resource for printers and industry professionals to hear about recent trends, and even more importantly, how they can realistically be implemented into real business scenarios,” says George Ryan, GOA president. “Attendees and exhibitors appreciate the expert, first-hand knowledge that Wide Format Print Shop Live! speakers deliver. Visitors should be sure to mark this on their agendas.”

Wide Format Print Shop Live! Seminar Schedule
In addition to the many free bonus sessions and exciting show floor features already on tap for the 37th annual show, the following sessions will be hosted at the Wide Format Print Shop Live! exhibit:

How to Evaluate Wide Format Inkjet Press
Dr. Mark Bohan – Vice President of Research, Printing Industries of America

Wide-format inkjet has many different print engines with various capabilities dependent on technology and application. Evaluating the inkjet device requires assessing both the mechanical performance as well as the RIP capabilities in combination with the printer. Evaluating the mechanical performance will include tests to evaluate the nozzle performance for blockages, the bleed created by the ink/substrate combinations, the resolution that can be achieved at particular press speeds, the text quality, and the full color gamut.

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