Graphic Art Systems Installs an Eagle Cold Foiling System at MarrsMay 29, 2012
“As we celebrate our 40 years of service in the printing industry, we felt the need for innovation and to differentiate ourselves from our competitors,” says Walt Marrs, president of Marrs Printing & Packaging. “We wanted to enable our company to offer our customers something that no one else can, providing them with faster turnaround, reduced costs, and an environmentally-friendly solution. Installing our Eco-Eagle Cold Foil system provided the answer to those needs.”
But being an innovator carries a risk, notes Marrs, who asks, “Will there be a market for cold foil?” For years, Marrs had offered hot foiling services to its packaging customers but the firm had sent the work out to another facilitator.
“Not having the equipment under your own roof can have its own problems,” says Marrs. “You lose control over the job and sometimes the price can fluctuate. Most importantly, you can lose control over your schedule and your customer’s schedule, which has become more critical over the past few years.”
After notifying its present customers of the recent installation and the capability of cold foil application, Marrs’ customers have shown tremendous interest.
“We are very optimistic that cold foiling will be a growing area for our company,” says Marrs. “Our leading packaging customers are seeking to draw attention to their packages on the shelf and a shiny foil application provides that attention. In addition, foil serves to showcase the quality of the package and what it holds inside--a high-quality product.”
Marrs was also drawn to the environmental-friendliness of the cold foiling process.
“In the past we have done quite a bit of printing on foil board but this process is not very cost effective and is also not green-friendly,” he says. “Cold foil not only reduces the cost compared to overprinting on foil board, but it is 100 percent green friendly as proven by the testing company PIRA. More and more of our clients have shown a substantial concern toward the environment and will pay more to have their packaging printed in an environmentally-friendly, responsible manner.”