GMC to Join with Partners to Highlight Customer Communication Solutions at drupaApril 24, 2012
“Digital communication ‘channels’ have certainly seen their fair share of attention over the last few years as the ‘new’ marketing platform. However, print still plays a prominent role in engaging and retaining customers,” said Bill Parker, CMO at GMC Software Technology. “With the help of our partners at Drupa, we’ll show attendees how they can get the most out of their print-based campaigns.”
According to a recent study by Epsilon, a leading marketing services firm, while social media has surged over the last few years as a popular marketing medium, consumers say they are most likely to hear about new brands, products or services from offline media and word-of-mouth. In addition, when it comes to direct mail, six out of ten U.S. consumers say they enjoy getting postal mail about new products.”
The same study goes on to state that across key vertical markets, including financial services and insurance industries, direct mail is preferred over email by all respondents. In addition, according to research and measurement firm Nielsen, contrary to the message that print channels are losing ground to digital as a means of influence, consumers say it is print that creates the most authority over store and shopping choices. A key finding from Nielsen’s survey also states that direct mail (92%) leads as the most influential channel for the majority of the “most tech-savvy generation.”
Announced in March 2011, GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to increase customer engagement, response rates and operational efficiency.
Recently named a leader in the CCM segment by Forrester Research, GMC Inspire’s core capabilities include document composition, automation, multichannel delivery and feedback management. GMC Inspire also includes comprehensive content management capabilities for highly regulated industries allowing businesses to ensure corporate and legislative compliance across all communications. The solution supports a wide range of output channels including email, SMS, social media, web presentment and traditional print channels.