Gigantic Color Installs HP Scitex FB7500 Large-format Printer Beta Unit

PALO ALTO, CA—Feb. 23, 2009—HP today announced the first beta installation of the new HP Scitex FB7500 Printer at Dallas-based Gigantic Color, a top large-format print service provider (PSP) and the leading graphic producer in the Southwest.

Gigantic Color selected the printer over competitive offerings as a result of its unmatched combination of speed, versatility and quality. Delivering the highest productivity of digital flatbed printers in its price class,(1) the HP Scitex FB7500 Printer features a low cost per sheet, outstanding media versatility and efficient, three-quarter automated loading. The installation has allowed Gigantic Color to expand its offerings and secure new business opportunities that have traditionally been limited to screen printers.

“As a leading producer of large-format graphics and a company known for being on the cutting edge of printing technologies, Gigantic Color was an ideal fit for our beta program,” said Santiago Morera, vice president and general manager, Large Format Printing, HP. “The work that Gigantic Color can now quote and produce confirms the HP Scitex FB7500 Printer is positioned to drive the analog-to-digital transition and cost-effectively take projects from screen printers.”

Established in 1988, Gigantic Color has evolved from a typography shop with one employee to a large format printing enterprise with 65 employees and a wide range of high-profile clients. The versatility of the HP Scitex FB7500 Printer was a key selling point for the company, which commonly uses its flatbed printers on a variety of unique substrates, including wood and glass, and prints orders in quantities as small as a single sign and as large as 2,000 signs.

“The HP Scitex FB7500 Printer has been a valuable addition to our portfolio and an important investment for our company,” said John Bowers, Sr., chief financial officer, Gigantic Color. “Once we saw the printer at the SGIA tradeshow, we knew we wanted to be the first company in our market to make this investment to differentiate our offering and create a competitive advantage. This printer gives us the flexibility to quickly produce real-estate signage and then turn around and produce a high-quality interior job, all in a matter of minutes.”

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