Former Quebecor World Now Worldcolor
MONTREAL—Say goodbye to the name Quebecor World and, for that matter, adios to World Color Press as well. The printer formerly known as the aforementioned is now called Worldcolor. The rebranding message to customers is that Worldcolor is "the partner of choice for reaching your target audience through print and electronic communications." Mark Angelson, chairman and CEO of Worldcolor, said the rebranding marks a new era for his organization.