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First Edge Solutions Launches TheLoanMarketer Direct Marketing Solution

August 30, 2011
MILWAUKEE, WI—August 30, 2011—First Edge Solutions announces the launch of TheLoanMarketer, an easy, on-demand source of agency-quality direct marketing materials specifically for the loan originator and mortgage market. First Edge is a market leader and consistent innovator in integrated multichannel communication, print and document management services.

The product is available through eGencee, the First Edge Solutions online marketing agency or “e-agency.” Using economies of scale, eGencee provides affordable, high-end personalized marketing campaigns for business users in specific vertical industries. By signing up for a special promo code, mortgage professionals can take advantage of a $50 discount to launch their first campaign at essentially no cost. 

“We have leveraged our First Edge Solutions expertise in direct marketing, online services, production quality and other areas to come up with this total package for loan marketing. We envision TheLoanMarketer as a unique resource that will connect loan professionals with high quality contacts, and our plan is to bring this same type of on-demand tool to other vertical markets,” said First Edge Solutions President and CEO, Robert Kraft.

For a very affordable investment, loan originators can tap into direct mail, e-mail and list targeting to prospect and capture new mortgage business. The marketing-on-demand website helps users customize their own direct mail and e-mail campaigns using professional design and copy templates. Campaigns and contact lists can be generated, targeted and launched in minutes without requiring any marketing or database experience.

“Loan originators haven't had marketing resources that fit their skill levels and budgets,” Kraft continued. “Now TheLoanMarketer changes all that. Its competitive price points and ease of use will inspire users to try marketing. With these campaign tools, loan originators can take steps themselves to start the phones ringing, and with the special promotion offer, this is essentially free marketing.”

Affordable Marketing without Sacrificing Quality

Serving as a virtual ad agency, TheLoanMarketer offers pre-designed direct mail and e-mail marketing products at affordable prices to help mortgage professionals boost visibility in their marketplace. “Using the special promo code, a user could market ten times to ten individuals without spending a cent,” said Kraft.

Loan originators can immediately tap into direct marketing postcards, e-mail marketing and automated list building to prospect for new mortgage business. Campaigns and contact lists can be generated, targeted and launched in minutes without requiring any marketing or database experience. The easy, marketing-on-demand website helps users customize their own direct mail and e-mail campaigns using professional, agency-quality design and copy templates.

Direct Marketing Campaigns Raise Awareness

This unique resource is a complete marketing solution that connects finance professionals with high quality contacts using various direct marketing tools. Direct mail postcards can help loan originators build name recognition and brand awareness. Postcards are priced automatically as users build their selection on TheLoanMarketer. Nothing is billed until the campaign is complete and approved. Likewise, the wide assortment of e-mail postcards, or eCards, use high-impact graphics to enrich ordinary e-mail messages and stand out in crowded inboxes.

Targeted List Builder is Powerful Feature

One of the most powerful features of TheLoanMarketer is the list-building tool. Users set up an account, build their postcard or eCard, and then customize their mailing list using contacts provided through the site. The list feature removes the obstacle of loan originators not knowing appropriate prospects or their contact data.

Lists can be compiled and narrowed by individuals, demographics, geographies or a particular location radius. A wealth of additional data is available, such as household information and length of time in residence. Users can purchase a list of as few as 200 qualified names and addresses at pennies a record. Online videos and tutorials help users take maximum advantage of the list-building feature.

About First Edge Solutions

First Edge Solutions delivers innovative multi-channel communication, print and document management services. One of the largest digital print communication firms in Wisconsin and Arizona, the company started in April of 2003 and has experienced a steady growth rate year after year. First Edge focuses on providing clients with innovative, cost-effective solutions using a strong technology foundation. Those technology solutions can be applied to web, e-mail, mobile, social media, digital print, traditional offset print, mailing, fulfillment, and distribution services.

Source: First Edge Solutions.



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