FedEx Office Releases Small Businesses Marketing Survey, Launches Print PromotionMay 4, 2011
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Small Business Marketing Shift
This latest Signs of the Times survey also analyzed changes in small businesses’ use of traditional marketing tactics versus expanding online options. Fifty percent of respondents indicated that they have experimented with social media to market their business. In addition, 52 percent plan to improve their company's online presence and 45 percent said they would utilize social media and networking websites to grow their business. In contrast, 53 percent will utilize traditional marketing and advertising materials and 35 percent will distribute their efforts equally among Web and printed channels.
Age emerged as one of the most differentiating characteristics in this evolving marketing trend. Not only were younger owners (ages 18-34) significantly more likely to consider a budget increase for marketing and advertising this year (72 percent compared to 55 percent of the overall sample), they also showed a stronger preference for Web-based marketing tools.
“While this evolution certainly reflects the growing importance of the Internet in our daily lives, it may come at a cost,” says Scarborough. “In the past decade, businesses looking to reach their core customers flocked to the Internet to break free of the traditional marketing clutter. Yet today it seems that Web marketing may be just as overcrowded, and small businesses may struggle to find their voice. Creative and engaging printed materials can help small businesses better stand out from the crowd and highlight their primary capabilities.”
FedEx Office, in conjunction with the Ketchum Global Research Network, worked with Braun Research to conduct the fourth annual FedEx Office Signs of the Times national small business survey. The survey polled small business owners who employ 5 to 100 employees and own firms that generate more than $100,000 in annual revenue. A total of 505 interviews were completed; the margin of error is +/-4.38 percent at the 95 percent confidence interval. Online interviews were conducted March 4-12, 2011. Click for more detailed information on the survey results.
About FedEx Office
FedEx Office (formerly FedEx Kinko’s) has the world's largest retail printing network, providing access to printing and shipping expertise with reliable service. The company's network of more than 1,900 locations includes 1,800 in the U.S. and features FedEx Office Print & Ship Centers, FedEx Office Ship Centers, FedEx Office Signs & Graphics Centers, and centralized production centers. Services include copying and digital printing, professional finishing, document creation, direct mail, signs and graphics, computer rental, free Wi-Fi access, FedEx Express and FedEx Ground shipping, and more. In addition, the company offers FedEx Office Print Online, an online printing solution for business and personal printing, at home, at the office or on the go. Products, services and hours vary by location. For more information, please visit www.fedex.com/office.
About FedEx Corp.
FedEx Corp. provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $38 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
Source: company release.