EXECUTIVE OUTLOOK to Provide Insight on Marketing Trends, New Technology

• Examine “Trends in Workflow and Production Management Software,” with Jeff White, general manager-Monarch, EFI.

EXECUTIVE OUTLOOK will also offer a series of brief-but-detailed “vignettesö that shed light on which technologies graphic communications professionals should be looking to invest in at GRAPH EXPO 2012, with updates on:

  • printed electronics,
  • traditional press technology,
  • update on variable data,
  • advances in toner technology, and
  • update on inkjet presses and imprinting.

Assimilating all of the marketing and technology updates of the day will be a special session on ”Integrating Social Media in to your Marketing Mix“ with John Foley, CEO, Grow Socially.

As the program draws to a close, participants will be among the first to hear the announcement of the ”Best in Category“ 2012 MUST SEE ’EMS exhibits and products. A highlight of the EXECUTIVE OUTLOOK Conference, the MUST SEE ’EMS are the technologies and products chosen by a panel of industry experts as being the most compelling at the show. These designations provide a roadmap to the exhibits and technologies that attendees should make a point of seeking out at GRAPH EXPO.

EXECUTIVE OUTLOOK will conclude with the announcement of the Positively Print program awardee. The program, launched in 2010, recognizes graphic communications companies that most successfully promote in their communications the power of print in today’s media mix. For complete details and entry forms for the Positively Print program, visit www.positivelyprint.org.

Recognized as the most expansive exhibition in the Americas of offset, digital and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries, this year’s ”Print Integrated“ themed GRAPH EXPO will offer an exciting show-going experience for a diverse spectrum of attendees.

The tradeshow will present the latest graphic communications technologies in live equipment demonstrations across the show floor and education on the most in-demand products and newest profit-making opportunities.