Excell Combats Economy, Market Shifts with Fujifilm Digital Print Solutions
Parrot has seen immediate benefits, as the Acuity has increased the quality of the posters Excell can produce for its customers with its photographic print quality, precise registration and edge-to-edge printing. In the past, when the shop received an orders posters, it would print them offset and mount them to foam core.
“While these are large investments, in today’s climate this digital equipment will play a significant role in our strategy to meet the needs of the market,” Parrot explained. “If I’m going to stay in business, I better find some cool ways to print, and unique substrates to print on, to keep our customers interested. The digital devices are giving us this competitive advantage, keeping us relevant, and are also putting us on the cutting edge of the industry.”
“Traditional offset printers are finding ways to remain competitive in this changing print landscape,” said Todd Zimmerman, vice president of sales and marketing, Graphic Systems Division, Fujifilm North America Corporation. “Those who are adopting digital and wide format solutions to their workflows will flourish because they are adjusting their business strategy to the current needs of the marketplace, which are and will continue to be short-run, fast-turnaround, high-quality printing.”
About Excell Color Graphics
Excell Color Graphics has been in business since 1990 with a focus on color separations and film production. By 1997, the company’s focus widened to include print production. Today, Excell Color Graphics operates out of 27,000 square foot print facility. To learn more about Excell Color Graphics, visit www.excellcg.com.
Fujifilm North America Corp., a marketing subsidiary of Fujifilm Corp., consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets.For more information, please visit www.fujifilm.com/northamerica.