Esquire to Publish First-Ever Completely Interactive Print Magazine
“Esquire’s readers and advertisers have come to expect leading-edge content experiences—this partnership with Netpage represents both a ‘first’ and a new standard for the industry,” notes Jack Essig, SVP, publishing director and chief revenue officer, Esquire. “As partners in breaking boundaries, Esquire and Lexus will not only deliver a new means for engaging with our content but will also fuel the conversation around both our brands.”
The December issue will also give readers the opportunity to support the Great American Things Collection, hand-curated by Esquire and in partnership with Made Collection and Netpage. Using Netpage, readers will be able to purchase American-made gifts from the Collection on the mademovement.com site, where an Esquire-branded storefront has been created.
Esquire has consistently been a leader in implementing technological change in the print arena. In October 2008, in celebration of the magazine’s 75th anniversary, Esquire issued the first-ever limited-edition electronic-ink cover, proclaiming “The 21st Century Begins Now” as the words and images moved and changed. The December 2009 issue featured the use of Augmented Reality, which when held up to a computer’s webcam, triggered an interactive experience that brought several features within the magazine’s pages to life.
The January issue of Esquire will also incorporate Netpage and be completely interactive, as will all issues going forward. Hearst Magazines has also committed to enabling additional titles in 2013.
Esquire, published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 15 years, it has won a total of 16 National Magazine Awards. Its Web site and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 25 editions around the world.
Netpage is the app for paper. It lets publishers turn each page of a magazine into an interactive experience for readers. Through Netpage, users can clip, save and share every article, ad, and photo they love, or play videos and sometimes even purchase items—all right from the page. It’s an entirely new way to experience a magazine. Netpage is available for free in the iTunes App Store. Headquartered in Lenexa, Kansas, Netpage is privately held.